Building the Marketing Foundation for Soliz Interactive
This article outlines my work as the Marketing Manager for Soliz Interactive, where I was tasked with developing the brand and marketing strategy from an early stage for both the studio and its main project, Zone 9 Survival.
Ba Dinh, Hanoi, Vietnam
2021
Gaming, Technology
Working Time
04/2024 - 08/2025
25-35
1-3
Initial Situation & Challenges
Soliz Interactive (formerly QBA Studio) were a young, fledgling team with immense technical skill but were virtually unknown on the Vietnam tech map. The challenge was to carve out a space for ourselves in the hyper-competitive fields of Unreal Engine development and Web3 gaming.
We faced several core challenges born from this starting point:
Building Brand Credibility (B2B): As an unknown entity, we had to build trust from scratch and establish Soliz Interactive as a skilled and reliable Unreal Engine outsourcing studio to attract our first clients and partners.
Igniting Community Interest (B2C): With a brand new IP, "Zone 9 Survival," we were tasked with generating hype and building a foundational community from zero in an already saturated market.
Maximizing Impact with Limited Resources: As a young, bootstrapping team, every dollar and every hour spent on marketing had to be exceptionally efficient and deliver measurable results.
322K
Organic impressions on X (Twitter)
22.6%
Engagement rate
73K
Engagements on Zone Nine's X
My Role & Strategic Approach
As the Marketing Manager, I was responsible for planning and executing our marketing strategy. My approach focused on three main pillars: creating a solid Brand & Content Foundation, establishing our Digital Presence, and managing our Event Participation & Partnerships.
1. Building the Brand & Content Foundation
A clear brand story was our starting point.
Defining the Brand Identity: I was responsible for developing key brand materials, including the official Company Profile, project guidelines, to clearly communicate our studio's vision and capabilities to potential partners.
Creating the Content Ecosystem: I managed the content plan and production for our official channels, including the company website, blog, and social media platforms.
2. Establishing a Digital Presence & Achieving SEO Goals
A strong online footprint was essential for a tech studio.
Achieving Key Search Rankings: I managed the SEO strategy for the studio's website. A notable success was ranking in the top 1-5 for key industry keywords like 'Unreal Engine Development Outsourcing Studio' in the Google Search, ChatGPT Search (when it was still QBA Studio), which helped significantly in attracting organic interest.
Initial Community Growth: I operated the social media pages for both the studio and the game, building our initial following and engagement.
3. Event Management & Strategic Partnerships
Events were a critical opportunity to connect with the industry and players directly. My role in this area grew significantly over time.
GMVN 2024 - Foundational Experience: My first event with the team was focused on booth operations, which gave me practical experience in event logistics and execution.
Super Vietnam 2025 - Managing the Operation:
I acted as the primary manager for Soliz Interactive's booth and activities at this event. My responsibilities included everything from initial planning and booth concept to on-site coordination and staff management, ensuring a smooth and professional showing for the company.
GMVN 2025 - Taking a Leadership Role:
Side Event Management: I was given the responsibility of managing the "Web3 Gaming is 'Dead'" Side Event, a key collaboration with our partner, Ancient8. The event was well-received and became the largest gaming side event at GM Vietnam 2025, strengthening our network and brand presence.
Key Achievements & Metrics
My work at Soliz Interactive led to several measurable outcomes that were crucial for the studio's early-stage growth.
Paid Advertising Success: Executed targeted ad campaigns for Zone 9 Survival from May to June 2024, generating over 8.8 million impressions and securing 41,770 engagements on a modest budget of under $2,000. This resulted in a highly efficient cost-per-engagement of just $0.02.
Exceptional Social Media Engagement: Grew the official social media presence for Zone 9 Survival, achieving 322,000 impressions with a remarkable average engagement rate of 22.6%, indicating strong content resonance with the target community.
Top SEO Performance: Achieved and maintained top 1-5 Google search rankings for high-value B2B keywords like 'Unreal Engine Development Outsourcing Studio' in the Vietnamese market.
Successful Event Leadership: Planned and executed the largest gaming side event at GM Vietnam 2025 in partnership with Ancient8, significantly boosting brand visibility and industry connections.
Foundational Brand Assets: Created and delivered key marketing materials, including the official Company Profile, which were crucial for B2B outreach and partnership discussions.
Developed Capabilities
Full-Funnel Marketing Strategy: Planning and executing campaigns that covered brand building, digital marketing, and large-scale events.
Event & Project Management: Coordinating complex projects and events with multiple stakeholders to ensure successful outcomes.
Technical Marketing Communication: Bridging the gap between the development and marketing teams by translating technical source updates from Unreal Game Sync into clear, player-facing Devevelopment Log.
Technical Content Creation & Thought Leadership: Authored the official playbook, "Exploring the use of AI in the Game Development Process," for the Vibecoding competition, a collaboration between Ancient8 and Zone Nine, showcasing deep industry knowledge and the capability to produce high-value technical content.
Partnership Building: Working with key industry players like Ancient8 to create mutually beneficial events.
This experience has equipped me with the skills and perspective needed to help a game/tech brand navigate its journey from an early concept to a recognized name in the market.
