Driving Growth Across Multiple Roles at GAMOTA
This article outlines my time at GAMOTA, one of Vietnam's leading game publishers. During my tenure, I had the opportunity to take on diverse roles spanning Content, Operations, and Marketing, contributing to the growth of key projects and major events.
Lang Ha, Hanoi, Vietnam
2013
Gaming
500+
Working time
04/2023 - 12/2024
Team size
4
Context & Opportunity within a Major Platform
Joining GAMOTA provided me the opportunity to work within an established and well-known gaming ecosystem. The challenge here was not to build from the ground up, but to innovate and deliver new value to existing products and communities, as well as to participate in the company's large-scale events.
Outcomes & Proven Capabilities
My time at GAMOTA allowed me to sharpen and demonstrate a diverse skill set:
Conversion-Focused Content Marketing: The ability to produce content that not only drives traffic but also delivers direct business results (new user registrations).
Event Operations Experience: Hands-on experience participating in the organization and execution of large-scale gaming events.
Adaptability & Trend Adoption: A proactive approach to building and growing community channels on emerging platforms like TikTok.
Versatility & Cross-Functional Ability: The proven capacity to adapt and excel in various roles within a large organization, spanning Content, Marketing, and Operations.
10000+
Monthly Active User
1500
New Registered Users
24,3%
WAU/DAU - User retention
A Journey Through Multiple Roles & Key Contributions
Throughout my time, I flexibly took on several positions, each providing valuable experience and the opportunity to make a distinct impact.
1. Content Creator & SEO Specialist
This role was focused on acquiring and retaining users through high-quality content.
Driving User Growth through SEO: I produced monthly SEO-optimized content for the Playee portal (later Gamota.games). This strategy successfully attracted an average of ~1,500 New Registered Users (NRU) per month and maintained a Monthly Active User (MAU) base of 10,000 - 15,000.
Dominating Search Rankings: Many of my articles on gift codes and game guides achieved top 10 Google rankings for medium-to-high competition keywords, demonstrating an ability to create content that directly meets gamer needs.
2. Operations Executive
In this role, I had the chance to get more deeply involved in the execution of key events, which required meticulous planning and close coordination.
Executing Major Events: I was part of the organizing team for large-scale, impactful gaming events, most notably Vietnam Gameverse 2024 and the community event Rantantaun season 3, contributing to their overall success.
3. Community & Social Media Marketing
Embracing new platform trends was vital. I took the initiative to build and develop new community channels to reach potential user segments.
Building a New TikTok Channel: I planned and developed a TikTok channel specifically for the game Zenless Zone Zero and the broader HoYoVerse universe, creating a new hub for the fan community.
Active user data from 01/05/2023 to 31/12/2024
